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Tuesday, April 15, 2014

Houston Astros Whiff On TV

Once again the Astros played a game last week and, according to the Nielsen Company, nobody in Houston was watching on Comcast SportsNet Houston, according to chron.com.

According to Nielsen’s Houston ratings report for Monday 4/7/14 shows a 0.0 rating for households, adults 25-54 and men 25-54 for the afternoon Angels-Astros game at Minute Maid Park. The Angels won the game 9-1.

It is the second time, according to Nielsen, that the Astros have played a game on CSN Houston that no one watched. The first came Sept. 22, 2013, when the Astros had a day game in Cleveland opposite a Texans away game in Baltimore that aired on KHOU (Channel 11). The Astros-Indians game came as the Astros were finishing a 15-game losing streak to end a 51-111 year, the worst in franchise history. The Astros went into Monday’s game against the Angels in the second week of the season with a 3-3 record.

The Nielsen report, of course, doesn’t mean that no one among the approximately 500,000 or so households in the Houston area with access to CSN Houston was watching the game.

Nielsen uses a limited number of TV set-top meters to measure viewing habits – 579 were use at some point during the day Monday, according to the report. None of them tuned in to the Angels-Astros game; thus, the 0.0 rating.

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