CC CFO: Nielsen Has Finally 'Cracked The Code'

Richard Bressler

According to Clear Channel's Chief Fiancnial officer, Nielsen has now proved beyond a shadow of a doubt what everyone has always known. CFO Richard Bressler states "radio over delivers by far for our advertising partners and that radio provide unparalleled value of every dollar invested".

Bressler told analysts during the company's earnings conference call Thursday that CC is  sharing the details of this Nielsen study with their advertising partners to help them understand why radio should become a bigger part of their media mix, especially now when consumers are becoming increasingly mobile.

In fact, says Bressler,  "other heads of radio companies are joining us next Monday when Nielsen will host an event at our office to brief advertisers, advertising agencies, and industry players on the results of the study what radio can do for their clients and for their businesses".

Bressler cites BTIG’s Rich Greenfield report which points out that "only broadcast radio allows you to buy reach and frequency, delivered in a context by DJ and despite some digital competitors claims to the contrary, they can’t even come close to achieving radios effectiveness for advertisers. From an organizational standpoint, we create a new major market structure with -- under which four of our senior operating executives are reporting directly to Bob Pittman and myself".

Bressler added the new iHeartRadio Networks will offer advertisers access to Clear Channel’s powerful collection of integrated assets, 840 broadcast radio stations, the iHeartRadio app, the syndicated programming of premier networks, DJ mentions, popular digital channels, local websites and more.

"Advertisers can use these assets in a very targetive way to effectively reach demographic and psychographic groups, including millennials, country, Hispanic, African American, women, men, and holiday. This new unified network provides the kind of targeted impact and massive reach that marketer’s need which they used to receiving from television networks and that we can provide."