Plus Pages

Friday, April 4, 2014

CBS Radio Unveils New Website, Streaming Player

CBS Radio has announced the unveiling of a new website for Radio.com and a new streaming player.

According to CBS Local Digital Media President Ezra Kucharz, the redesigned website features more than just live audio and video simulcasts of our stations, Radio.com also presents original programming, live webcasts, exclusive editorial features and storytelling, and interviews with some of the biggest artists and personalities in the world.  Indeed, we have taken a different strategy than others in the industry by recognizing that this “other” content has tremendous value to our audiences.

With this latest upgrade he claims the website has now been transformed the platform into an unparalleled destination -- an interactive music network.


Highlights of the new Radio.com player include:
  • Fresh look and feel, with improved interactivity
  • Ability to be embedded on other sites
  • Improved ad insertion capabilities
  • Better-quality playback and streaming
  • Program schedules available in real-time
  • Expanded social media opportunities
  • Play history
  • Artist and track information integration
  • Simple song purchase
  • Enhanced station guide and navigation experience
Ezra Kucharz
Kucharz states, "Our company sets itself apart because we embrace digital.  With U.S. consumers now owning an average of four digital devices and spending 60 hours per week consuming content across these various platforms, according to Nielsen, we are at an advantage to reach the consumer whenever and however they access content.  Having forged decades-long relationships with such consumers, our long-term business has been and continues to be built on credibility, trust, innovation, and providing superior content."

Updated mobile apps will be available in the coming months.

No comments:

Post a Comment