She recalls in her Breakfast Blog, that duringCRS 2014 session Nielsen Audio revealed national country format trend data showing weekly cume among teens rose 8% and was up an impressive 15% among 18-24s helping country’s audience share grow 17% among teens (12-17 year-olds) and 16% with young adults (18-24), allowing the format to leapfrog past CHR in persons 18-24 and move from third to second among teens in diary markets.
At the same time, country’s share of 25-34 year-olds slipped 9% (still holding onto #1 in that demo).
The cume increases came largely as a result of new listenership, driven by population shifts.
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