America's Music Tastes Profiled OnLine

Vocativ, a global media organization delivering news and information for the Digital Generation, today announced the publication of its "Deep Web" guide to America's musical tastes, an index that reveals the genre of music most popular in each of 100 US cities.

New York City Music Profile

The guide sources data from the open Internet – such as illegal song downloads, Twitter activity and BitTorrent traffic – to gauge regional preferences in music. The index uncovers the top cities where each of ten musical genres has the most avid listenership. It also features an interactive engine that lets users determine which American city best matches their musical likes and dislikes.

Los Angeles Music Profile

Said Mati Kochavi, Founder of Vocativ. "Our proprietary technology and methodology helps us to understand what's really happening in the world by homing into open discussions and patterns in the Deep Web. Vocativ identifies sources and data streams which other organizations simply cannot – which gives us a unique perspective, from important geo-political stories to fun, lifestyle packages like the Music Index."

Orlando Music Profile

Said Scott Cohen, CEO of Vocativ. "By zeroing in on download data and social media discussions, we were able to confirm a few hunches, while also being surprised by the outcome. Sure, you'd expect rock to chart high in college towns like Eugene, Oregon, but who knew Honolulu has such a huge community of jazz fans?"

According to the Vocativ music index, here are the top American cities for the ten genres surveyed:

• POP: Lansing, MI
• COUNTRY: Evansville, IN
• ROCK: Eugene, OR
• R&B/HIP HOP: Montgomery, AL
• DANCE/ELECTRONIC: Reno, NV
• LATIN: Laredo, TX
• CHRISTIAN/GOSPEL: Knoxville, TN
• BLUES: Wichita, KS
• JAZZ: Honolulu, HI
• REGGAE: Honolulu, HI