Nielsen calls radio the original mass medium and a new report indicates reaches more than 242-million listen to radio each week. That's 90 percent of everyone in the U.S. on a weekly basis. This enormous reach stretches across demographics, ethnicities and geographies as listeners engage every day with stations in their local markets on matters important to them.
Audio is available on multiple platforms, in real time, wherever consumers want to listen on more than 16,000 stations across the country covering 50 different formats. Radio is also a hyper-local medium serving every unique community from one coast to the other.
Audio consumers are listening for more than 2.5 hours every day, and one of radio’s best-kept secrets is its ability to reach a highly qualified audience right before they arrive to shop. And audio consumers have money to spend because more than two-thirds of the weekly audience works full-time, tuning in during the working day, away from home.
Nation's Top Formats In 2013:
- Country 14.8
- News/Talk 11.3
- Top 40 8.0
- AC 7.3
- Classic Hits 5.5
- Classic Rock 5.2
- Hot AC 4.8
- Urban AC 4.0
- Top 40/R 3.3
- Sports 3.1
- Urban Contemporary 3.1
- Contemporary Christian 3.1
- Mexican Regional 2.8
- Adults Hits/+80S Hits 2.1
- Active Rock 1.9
- Alternative 1.9
- All News 1.5
- Classical 1.4
- Oldies 1.4
- Spanish Contemporary 1.4
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