L&L Broadcasting Names McElveen EVP For South

Bill McElveen

L&L Broadcasting has named  Bill McElveen to EVP of the Southern Region.

He'll will oversee L&L's markets in Biloxi-Gulfport and Jackson, MS; Bluefield, WV; Columbia, SC and Savannah, GA-Hilton Head Island, SC.

McElveen joined L&L in September of 2013 as Interim Market Manager of the company's Columbia, SC cluster.

Prior to that he was a Regional President for Citadel Broadcasting, EVP of Bloomington Broadcasting and President/CEO of Audubon Broadcasting.

L&L Chairman Larry Wilson stated, "We've known Bill McElveen for many years as a great partner in the old Citadel, his amazing work with the NAB, his work with the South Carolina Broadcasters and now as Co-Chairman of NABPAC. We couldn’t be happier having him join us to super-serve our great people doing great radio in these five markets."

L&L President Bob Proffitt added, "I'm counting on Bill's stellar track record, exceptional people skills and thorough knowledge of nuances and opportunities existing in our southernmost markets to help grow audience, develop live and local content and involvement and assist our staffs in becoming the go-to source for radio advertising that is different than the 'big-box radio stores.'"