CRS: Meet The Millenials

Edison’s Larry Rosin and Megan Lazovick, along with Jayne Charneski, presented the latest Country music study from Edison Research, MeetTheMillennials, at the 2014 Country Radio Seminar in Nashville on February 19.

Among study's finding:

• 90% use “Internet video sites.”
• 87% mention “personal audio collection.” 
• 86% say “personalized online radio.” 
• 80% use “on-demand music.” 
• 80% are into “streamed FM radio.”
• SiriusXM is at 79%. 

Edison conducted a national online survey of 1,550 respondents age 12-34 in November 2013. This was followed with in-person interviews of Millennials – those born between 1980 and 2000 – who listen frequently to Country music. The in-person interviews were conducted in cities across the country.

The presentation slides are available here.