Waco Radio: KBRQ-FM Leaps Into Second Place

CCM+E's Country WACO 99.9 FM (100) in Waco, TX continues its market-topping ratings dominance, but clustermate rock KBRQ 102.5 FM The Bear leapfrogged remaining stations for second place in fall NielsenAudio radio ratings, according to wacotrib.com.

WACO maintained its remarkable streak of winning 39 consecutive ratings books with a 11.5 share in the broad demographic category of listeners ages 12 and older, but the fall book surprise came in KBRQ’s second place with a 9.5 share, its highest fall rating in years, edging out last fall’s No. 2, classic hits KBGO, with a 9.1 share.

KBRQ 99.9 FM (100kw) 60dBu Coverage

KBRQ Program Director Brent Henslee said his station had been finetuning its music mix over the last few years, aiming for a blend of hard rock, classic rock and alt-rock for local ears. The fall rating book showed the fruit of that effort, he said.


“It’s been snowballing for awhile. . . . We typically do stronger in the spring than fall, but we finally got the big fall book,” he said.