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Friday, January 31, 2014

Toronto Radio: CFNY Ratings Drop After Blundell Firing

Listeners have abandoned CFNY 102.1 FM  The Edge since the station fired morning show host Dean Blundell for making questionable on-air comments, according to numbers being circulated by a PR firm with apparent ties to the ex-personality.

According to the nationalpost.com, since Blundell’s show was officially cancelled on Jan. 6, the Edge’s share of male 18- to 49-year-old listeners has dropped 50% for mornings, as per ratings data forwarded to local media by Toronto-based public affairs company Devon Group. While the show once garnered a 12% share of listeners, the numbers indicate that the share is down to 6%.


The Edge is yet to replace the Dean Blundell Show. Since Jan. 14, the hours that were normally filled with Mr. Blundell’s talk show now contain music-intensive hosted by “Fearless Fred” Kennedy, and the station is actively seeking a permanent replacement.

CFNY 102.1 FM  70dBu City Grade & 54dBu Coverage

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