R.I.P.: Highway Radio Founder Howard Anderson

Howard Anderson

Howard Anderson, the founder of Highway Radio died this week, according LA Radio.

Howard’s entire professional career has been in broadcasting, beginning in 1948. Prior to creating unique Highway Radio, he served as a staff vice president of Howard Hughes’ Summa Corporation. He joined Hughes in 1972. Anderson was also director of the communications group of Summa with responsibilities for the Hughes Television Network and KLAS/TV-Las Vegas.

The genesis of Highway Radio dates back to the late 1970s, when founder Howard Anderson realized 50% of visitors to Nevada tourism markets came from Southern California. He went to his boss, the late Howard Hughes, and convinced him that reaching visitors on the highway would boost walk-in traffic to Hughes’ casinos: The Sands, Desert Inn, Castaways, Silver Slipper, Frontier, and Landmark.

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