Fox’s “American Idol” was hoping to reverse its recent ratings trend as it kicked off its 13th season Wednesday night, but early indications are that it has a lot of work to do to reclaim some of its lost viewers, according to Variety.
According to preliminary national estimates from Nielsen, the two-hour season premiere of “American Idol” averaged a 4.6 rating/13 share in adults 18-49 and 15 million viewers overall. While this made it easily the night’s top show, it was down 23% in the demo and 16% in total viewers from last year.
With the exception of 2010, when “Idol” actually edged up year-over-year in key demos as Ellen DeGeneres replaced Paula Abdul at the judges’ table, the premiere-night 18-49 rating for the show has declined vs. the previous year by double-digit percentages for each season since 2008. And those falloffs have been at least 17% for each of the last four years.
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