Radionomy, TargetSpot Combine Broadcasting, Advertising

Radionomy (radionomy.com), one of the largest radio platforms for producers and broadcasters worldwide has combined with TargetSpot (TargetSpot.com), the leader in targeting and ad-serving in the U.S. digital audio market, to form the world's largest and most advanced digital audio advertising network.

As part of the Radionomy Group, the combined ad network known as TargetSpot will extend monetization of TargetSpot and Radionomy customers worldwide and offer enhanced technology, new products, multi-platform inventory, and expanded sales.

The business combination unites the capabilities of the companies that both pioneered the audio space in Europe and the U.S., and provide the largest audio ad networks in those regions. Advertisers may now leverage the capabilities of a digital audio network with reach to over 75M listeners and more than 80 publishers in both the U.S. and Europe.

"TargetSpot has developed the most advanced audio ad server in the world, offering advanced targeting on par with video and display," Alexandre Saboundjian, CEO Radionomy Group. "Its expertise in building and scaling a large ad network makes them the perfect partner for Radionomy to create a truly unique global offering."

The combined company will offer:

• Innovative digital audio campaign delivery and reporting tools, including sequential targeting, behavioral marketing, audio retargeting and asynchronous banners
• The combined knowledge of an international team of leading experts in digital audio advertising
• A single end-to-end solution for advertisers and publishers covering any digital audio need

The business combination offers broadcasters new tools and a stronger global presence through an international ad network. "Radionomy is much more than an advertising network – it is leading a revolution in online radio," said Leigh Newsome, co-CEO of TargetSpot. "Combining the technologies of both companies enables expanded monetization opportunities for both publishers and advertisers."