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Monday, December 16, 2013

NYC Radio: Report..Black-Owned WWRL Flipping to Spanish


The Black-owned talk radio station WWRL 1600 AM is switching to a Spanish-language format and leaving its progressive format behind, according to sources close to the AmNews.

The flip is scheduled for January 1.

The station gave employees the news on Friday via email and phone calls. Employees informed the AmNews that the station is citing low advertising revenue coming in as a factor for the change.

WWRL is home to several progressive Black radio talk shows including “The WWRL Morning Show with Mark Riley,” “All Things New York with Rennie Bishop” and “The Armstrong Williams Show.”

Riley said he learned the news Friday afternoon and wasn't surprised. He told the AmNews that the station was showing the signs far before the announcement.

“I knew there were trying to a roll out Spanish-language formatted stations about the country,” he said. The nature of the business has changed so dramatically. They just dropped a handful of progressive radio stations across the country. It's part of a trend.”

WWRL is owned by Access. 1 Communications, a 24-hour African American owned and operated radio broadcasting company. and has been in progressive format since 2006.  The station is powered with 25KW days, 5KW nights.

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