NielsenAudio today released its
'cross-platform report' which gives radio some more good news.
According to the report, the average
American radio listener tunes in to AM/FM radio for over two hours
per day and audio consumption reaches a plateau in the morning hours,
peaks around noon and then stays fairly constant through the day
before tapering off as people start their evenings and morph into
television viewers.
Over a full year, the average American
consumes nearly 60 hours of content each week across different
platforms like television, radio, online and mobile. That’s over
two-and-a-half days!
More than 90% of Americans listen to
radio each week, and those numbers are highest with African Americans
(92%) and Hispanics (94%).
As the report's introduction
SVP/Insights Dounia Turrill writes:
"Some of what keeps me up at night is the drive to understand and explain how we each consume media content across all screens and at all times.
At NIELSEN, we work on providing the metrics that allow our clients to understand how many people were reached with entertainment content, how the entertainment and marketing messages resonated with consumers and the Holy Grail, knowing what action this triggered. Did people watch, read, listen to or interact with content and commercial messages that drove them to that purchase point?
This year we’ve added audio measurement to our portfolio. Imagine a consumer’s day as a pie chart, this capability provides another piece that makes up the consumer’s daily contact and interaction with content. Each milestone in total audience measurement allows us to get closer to that full 'day in the life,' and gets me closer to a full night of sleep!"
Read Report: Click Here.
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