Houston Radio: CCM+E Dumps Classic Rock For Hip-Hop

Early New Year’s Eve, KKRW 93.7 FM The Arrow switched from rock to hip hop and R&B.

A press release from owner Clear Channel introduced the change with this line:

“Classic Rocker 93.7 The Arrow KKRW is dead, The Beat takes over as Houston's newest urban station.” 

 93.7 The Beat will feature music from Kanye West, Drake, Chris Brown, J.Cole, Jay-Z, Rihanna, Houston’s own Beyonce and more. Like other Clear Channel radio stations, it will also have contests and giveaways.

 "93.7 The Beat is ready to write a new chapter in Houston radio history. We’re defining what real hip hop and R&B is," said Eddie Martiny, President and Market Manager, Clear Channel Media and Entertainment, Houston.

"Many of the biggest stars in this format live in Houston, so to move the station in this direction was a natural choice. In addition, The Beat format will perfectly complement the five other radio stations in our cluster by making us more attractive and diverse to our advertising community."

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Fans of the longtime classic rock format on 93.7 expressed displeasure with Tuesday's news on the KHOU 11 Facebook page. Competitor Houston's Eagle was quick to note, however, "Actually there's great news for classic rock fans. You can catch Houston's Eagle on TWO signals: KHPT 106.9 & KGLK 107.5!

KHPT 106.9 FM 60dBu Coverage (49Kw)

KGLK 107.5 FM 60dBu Coverage (50Kw)

During the latest three Nielsen PPMs, KKRW has been 6+ trending has been flat, ranking in the high teens.

Post by KHOU 11 News.