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| Mitch Barns |
Nielsen Holdings today announced that effective Jan. 1,
2014, Dwight M. (“Mitch”) Barns will succeed David L. Calhoun as Chief
Executive Officer, reporting to the Board of Directors.
Barns is a 28-year marketing veteran who has spent the last
16 years at Nielsen building broad experience leading the Company’s core
businesses globally, regionally and in the U.S. Calhoun will become Executive
Chairman of the Board of Directors, at which time Nielsen’s current Chairman of
the Board, James M. Kilts, will step down as Chairman, but will remain a Board
Member.
“Nielsen is successfully implementing its global strategy,
and the time is right to name the next leader to take the company to its next
phase of growth,” said Calhoun. “Mitch’s strong track record at the helm of a
number of key Nielsen business units around the world – combined with his
vision and commitment to our strategic plan – puts the company on solid footing
for continued global expansion and value creation,” he added. “I will continue
to remain invested in Mitch’s success in my new role.”
"I am honored by this opportunity to serve Nielsen as
its Chief Executive Officer, and I am thankful for the Board’s vote of
confidence," said Barns. “Throughout my 16 years at this company, I’ve
been privileged to work side-by-side with talented leaders and associates in
Nielsen businesses across the world. I look forward to continuing our work
together to anticipate client needs with ongoing innovation and expand our
footprint in developing markets, while consistently delivering growth and
enhancing shareholder value," he added.
Barns is a long-time marketing expert who joined Nielsen in
1997. He is currently President, Global Client Service, overseeing $5.5 billion
in revenue and leading the efforts of Nielsen’s Watch and Buy client service
teams worldwide.
Earlier, Barns served as President of Nielsen’s U.S.
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