Listeners To Rate Super Bowl Radio Commercials

Westwood One is launching WestwoodOne's Super Bowl Audio Index, the first-ever consumer-driven index ranking the most creative audio commercials aired during Super Bowl XLVIII.

The index will be comprised of all commercials aired on the 700+ radio stations which broadcast WestwoodOne’s exclusive, play-by-play coverage of Super Bowl XLVIII.

Each of the commercials will be available for consumer voting through on February 2, 2014. Two awards will be announced across WestwoodOne’s on-air and online broadcast network.

• Listener’s Choice: selected by consumers through an online voting process that can also be leveraged by marketers through social media, and activated through SoundHound to create even more engaging experiences for listeners.
• Media Choice: selected by an advisory council comprised of leading advertising, media and creative executives across multiple consumer categories. 

“For brands wanting to engage a captive audience with the largest reach, there is no comparison to the Super Bowl,” said Paul Caine, CEO of WestwoodOne. “We created the Index as a new way for all brands to leverage the power of sound and capitalize on this massive advertising moment. The index enables marketers to engage more intimately with 26 million+ listeners, expanding their campaigns and maximizing their marketing dollars.”

WestwoodOne’s coverage of the Super Bowl is broadcast across terrestrial radio, on SiriusXM Satellite Radio, NFL.com/audiopass, NFL Mobile from Verizon subscribers, in the stadium during the game, and on the American Forces Radio Network.