The FCCissued a $25,000 fine on Wednesday against
Turner Broadcasting System for using emergency alert sounds in a promotion for Conan O'Brien's late night talk
show.
The FCC also reached agreement with Kentucky television station WNKY-TV for
apparent misuse of the actual Emergency Alert System. The complaint alleged
misuse of the EAS Attention Signal in an advertisement for “The Fan Wear &
More Store.”
The "Conan" promotion used the emergency weather tones
to gain attention for a commercial promoting Jack Black's appaerarance on April
26, 2012, according to the FCC.
“Today’s enforcement action sends a strong message: the FCC
will not tolerate misuse or abuse of the Emergency Alert System,” said Enforcement
Bureau Acting Chief Robert H. Ratcliffe. “It is inexcusable to trivialize the
sounds specifically used to notify viewers of the dangers of an incoming
tornado or to alert them to be on the lookout for a kidnapped child, merely to
advertise a talk show or a clothing store. This activity not only undermines
the very purpose of a unique set of emergency alert signals, but is a clear
violation of the law."
No comments:
Post a Comment