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| Robert Murphy |
Robert Murphy, who
defined hip adult-contemporary radio in the 1980s at the former Q101, is about
to sign on as afternoon personality at Cumulus’s Chassic Hits WLS FM 94.7,
according to Chicago media write Robert Feder.
Starting Nov. 11, he’ll be on from 4 to 8 p.m. Monday
through Friday. The rest of the station’s lineup will remain intact, but with
revised hours: Brant Miller from 5:30 to 9 a.m.; Greg Brown from 9 a.m. to 1
p.m.; Danny Lake from 1 to 4 p.m.; John Records Landecker from 8 to 11 p.m.;
and Dick Biondi from 11 p.m. to 2 a.m.
“It is a great pleasure to have Robert join 94.7 WLS FM as
we complete our talent lineup,” said Jan Jeffries, senior vice president
corporate/programming for Cumulus Media and program director of WLS FM. “I am a
longtime fan and am counting the days to Nov. 11.”
Murphy, 62, most recently hosted mornings on WILV FM 100.3,
the Hubbard Broadcasting adult hits station known as Rewind 100.3.
According to Feder, WLS FM still faces an uphill battle in
the ratings after a rocky year since it switched from oldies to classic hits.
In the latest Nielsen Audio survey, it ranks 10th 6+ with a 3.5 percent share
and cumulative weekly audience of 1,277,800. That’s still below its final month
as an oldies station in September 2012, when it was tied for sixth with a 4.0
share and weekly cume of 1,442,700.
Among listeners between 25 and 54, WLS FM is tied for 17th
with a 2.4 share — down from 15th with a 2.8 share in September 2012.
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