 |
| Les Moonves |
The CBS chief isn’t prepared to stop once he persuades
advertisers to pay for viewers who watch commercials as much as seven days
after a show airs — a change he expects to see next year from the current
live-plus-three-days, according to Deadline.
“We’re pushing eventually for live plus 30,” Les Moonves
told investors this morning at the RBC Capital Markets Technology, Internet,
Media and Telecommunications Conference.
Viewers increasingly watch shows on DVRs, VOD, and online.
As a result, for a series such as CBS’ Hostages “when you count 30 days more,
the number [of viewers] almost doubles,” he says.
Moonves adds that buyers should be willing to pay. “If you
show the advertisers that a person is really watching them, that’s a good
thing….Advertisers are paying for the eyeballs that are watching their spots.”
No comments:
Post a Comment