Twitter Teens’ Most Important Social Network

Some encouraging news for Twitter as it prepares for its IPO: it now ranks ahead of Facebook as teens’ most important social network, according to the latest semi-annual survey from Piper Jaffray.

 According to marketingcharts.com, the study indicates that Facebook’s popularity has weakened considerably among teens: just 23% named it their most important social network, down from 33% 6 months ago and 42% a year ago.

By comparison, a leading 26% of teens named Twitter their most important social network in the latest study.

It’s worth noting while Twitter may be the “most important” social network among teens, a recent study from Pew suggests that it’s not the most-used. Nevertheless, the same Pew survey found that Twitter’s adoption rate among teens had grown by 50% in just one year. The Piper Jaffray study results also indicate that teens believe that Twitter impacts their purchases more than Facebook and Instagram.

While that’s all good news for Twitter, there are some discouraging signs for the platform, too. A newly-released Reuters/Ipsos poll conducted the week of October 11-17 found that 36% of respondents who had joined Twitter don’t use it, and 7% had closed their account. By comparison, just 7% of Facebook members had stopped using it, and only 5% had closed their account.

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