SiriusXM Sets Launch Date For Piolin Radio

SiriusXM Radio announced Monday that "El Show de Piolin," hosted by Eddie "Piolin" Sotelo, will launch October 18 on SiriusXM's Piolin Radio channel 147.

SiriusXM is offering access to Piolin's new show and channel, along with a suite of Latino programming, through a special low-cost satellite subscription offer and at no cost, for a limited time, online and through the SiriusXM App.

The live, four-hour morning show will air Monday through Friday 6:00 am – 10:00 am PST. Broadcasting from SiriusXM's studios in Los Angeles, "El Show de Piolin" will reach listeners coast-to-coast and will replay multiple times throughout the day on Piolin Radio.  "El Show de Piolin" will feature Piolin's take on the day's events, surprise interviews with celebrity guests, listener call-ins, pranks, music and beloved characters "Dona Chela," "Casimiro" and "Don Poncho."

For the launch, SiriusXM will introduce SiriusXM Espanol, a $5.99 monthly satellite subscription package that gives listeners access to Piolin's new show and channel along with a suite of specially selected channels. In addition, with "Piolin y mas," the complimentary trial running October 18 through February 15, 2014, listeners will be able to tune in to "El Show de Piolin" via the SiriusXM Internet App on smartphones and other connected devices, as well as online. 

The special, low-cost satellite package and the free extended online and streaming trial will include access to "El Show de Piolin" as well as a special line-up of exclusive Spanish and English-language commercial-free music channels and sports, news, talk and entertainment channels. For more information, please visit www.siriusxm.com/piolin.

Scott Greenstein

 "We are very excited about bringing Piolin to listeners nationwide with his official launch on SiriusXM, and we invite all of his fans to join him on this new journey," said Scott Greenstein, President and Chief Content Officer, SiriusXM. "We don't want any of Piolin's fans to miss a moment of his new show. They are hungry for his spontaneous, passionate, unpredictable morning show, and they will be able to listen to him from the start on satellite, online and through their mobile devices.  On SiriusXM, they will be able to hear Piolin any time of day, in the car or out."

"I am happy to announce that on October 18 I will be able to reach all of my fans and friends in all corners of the U.S.," said Eddie "Piolin" Sotelo.  "I am honored that SiriusXM has given me the amazing opportunity to have complete creative control of my show and my own channel!  I can finally fly free.  As I launch on SiriusXM, I am excited that my listeners will be able to tune in to Piolin Radio at home, in the car or through their smartphones.  This is going to be fun!" 

Eddie "Piolin" Sotelo has won numerous broadcasting awards, including several NAB Marconi Radio Awards, and was voted one of the most influential entertainers by the Los Angeles Times.  He is scheduled to be inducted into the National Radio Hall of Fame in November 2013.