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Wednesday, October 16, 2013

Nielsen: 'The Kelly File' Ratings Surge Is Legit

Over the weekend,  MSNBC questioned 100% ratings increase for the Fox News Channel from October 7 to October 8.  However,  the further investigation shows Fox’s Megyn Kelly did crush MSNBC’s Rachel Maddow on October 8.

According to the NY Daily News, Nielsen has conducted an investigation into the ratings for Megyn Kelly’s new Fox News Channel show, “The Kelly File,” following grousing by MSNBC chief Phil Griffin.  

On October 8, the day after its debut on the Fox News Channel, “The Kelly File” doubled its audience, crushing “The Rachel Maddow Show,” its MSNBC competition.

Griffin called for a probe, calling the ratings feat “impossible.”

Well, Nielsen took it seriously and investigated.

The bottom line:   the numbers for Kelly are accurate.

Nielsen declined to comment.

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