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| Lou Reed |
TV producers and advertisers are inundating Sony/ATV, Reed’s
music-publishing company, in an attempt to get their hands on some of the late
singer’s work, according to the NY Post.
“Walk on the Wild Side” and “Perfect Day” are two of the
in-demand songs, sources said.
Sony/ATV holds the publishing rights to all of Reed’s work,
which has been shooting up the iTunes charts and dominating Spotify streams in
the days since his death at 71 on Sunday.
Sony’s Playstation 4, the gaming console, released a
promotional video featuring the iconic “Perfect Day” just two weeks ago.
Separately, shortly before his death, Reed agreed to be
photographed for a magazine shoot in a brand of sunglasses he helped create.
Reed, known for wearing sunglasses on stage, got involved in
designing lines for specific professions.
Sales of the Brooklyn
native’s music are taking off, too. The artist was signed at different periods
to Sony’s RCA and Warner Music. The day after his passing, Reed’s “Transformer”
album, co-produced with David Bowie, shot to No. 13 on the iTunes chart.
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