CCM+E Rebrands Total Traffic Service

Clear Channel Media and Entertainment announced today that Gary Larkin has joined the company as Executive Vice President of Total Traffic and Weather Network, the leading provider of traffic, transit and weather information in the United States, effective immediately. 

Larkin will report to John Hogan, Clear Channel Media and Entertainment's Chairman and CEO.

In September 2013, Total Traffic Network (TTN) introduced a new weather network and rebranded the company as Total Traffic and Weather Network (TT+WN).  TT+WN reaches more than 200 million monthly listeners across more than 200 markets, and the expanded division now includes weather reports and localized weather information such as surf and heat index reports to its portfolio as well as new sponsorship opportunities.  

Gary Larkin

With services to over 3,000 radio and 200 television affiliates plus automotive, navigation, internet, mobile and government partners, Total Traffic and Weather Network operates the largest private data gathering network, staffed with over 800 local traffic reporters, in the United States, Canada and Mexico. 

In his new role, Larkin will oversee all sales operations for Total Traffic and Weather Network, developing strategic plans for partners and advertisers by leveraging its massive network which reaches more than 98 percent of all commuters in the U.S. each week.  He will work closely with Clear Channel's Market Presidents and Local Sales Managers across the country as well as the National Sales, Marketing and Partnerships team to incorporate the Total Traffic and Weather Network's platform into integrated and high impact packages. In addition, Larkin will also help with the design and development of the Total Traffic Network digital traffic app.