Apple gloated a little Monday when it announced iTunes Radio
had notched more than 11 million unique listeners in the first five days since
its September 18 launch on iOS 7 and the desktop iTunes software.
According to cnet.com, that figure is nearly four times the
number of unique listeners that Rhapsody -- the subscription-based music
service that pioneered streaming when launched in 2001 -- had in July,
according to ComScore. Rhapsody's unique listeners numbered just 2.89 million
in that month.
So much for first-mover advantage, writes Joan E. Solsman at
cNet.
This pace of iTunes Radio listener growth -- 11 million in
five days -- also puts it on track to surpass the current leader of Internet
radio in less than 30 days.
Pandora, by far the biggest streaming radio service, had
64.9 million unique listeners in July, compared with 20.2 million for No. 2
Spotify, 14.4 million for iHeartRadio, and 5.4 million for Slacker.
If Apple can keep up its momentum, it will have 66 million
unique listeners in 30 days post-launch.
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