RADAR Indicates Uptick In Radio Listening

Arbitron announced today highlights from its September 2013 RADAR® 118 National Radio Listening Report. The report shows radio’s audience again increased year over year, adding more than 500,000 weekly listeners. Radio now reaches 242.2 million listeners, or 92 percent of persons, age 12 and older, on an average weekly basis.

Additionally, daily time spent listening to radio among persons age 12 and older held steady versus the September 2012 RADAR report. People aged 12 and older who listen to the radio spend approximately 2 hours and 35 minutes a day with the medium.

Over the last year, radio continues grow its audience, adding a half million more listeners on a weekly basis, according to a 5 year trend based on the latest September 2013 RADAR report.

Radio continues to be a medium that reaches a diverse audience base. According to the September 2013 RADAR report, radio saw gains in the Hispanic audience across all major demographic groups versus the September 2012 report, while the Black (non-Hispanic) audience remained steady year over year.

The RADAR September 2013 Report includes data from all 48 Arbitron PPM® markets. The survey period for RADAR 118 covers June 21, 2012 to June 19, 2013.