NYC Radio: CBS Partners With Booklyn Nets And Barclays

CBS Radio, the Brooklyn Nets, and Barclays Center have formed a strategic alliance that combines the strengths of the powerful media and entertainment brands, resulting in increased coverage on WFAN Sports Radio 66AM / 101.9 FM of the popular NBA team, select college basketball games under the Brooklyn Hoops presented by Ticketmaster franchise, and select Brooklyn Boxing powered by Golden Boy Promotions bouts, as well as the creation of first-class concert events, and exposure of the landmark arena to audiences across the country.

“Today’s announcement marks the union of two great companies with expertise in delivering high quality programming, appealing to a broad spectrum of sports and entertainment fans,” said Dan Mason, President and CEO, CBS Radio.  “This partnership presents a unique opportunity to connect our listeners, not only in New York, but across the country, with exceptional brands and an outstanding venue, and provides CBS Radio with content for our on-air and audio digital platforms.”

 A unique aspect of the agreement calls for Barclays Center and CBS Radio to develop and jointly program a new concert series and live events hosted at the arena. These events will be promoted using the nationwide scale of CBS Radio’s 126 stations, the majority of which are located in the top 50 radio markets.  These co-produced events will offer out of market consumers the chance to experience Barclays Center firsthand through customized promotions and fly-away contests.

Broadcast elements on WFAN-AM/FM include:

• station to serve as the flagship home of the Brooklyn Nets, continuing a partnership that has been in place since the 2004-05 season;
• expanded pre- and post-game shows before a number of games and the launch of the weekly “Brooklyn Nets Report” to be broadcast live during the “Joe and Evan Midday Show” (10:00 AM-1:00 PM) available on-air and online at www.wfan.com. Players, coaches, and executives will be available to discuss the team throughout the season;
• world championship boxing makes its return to New York radio with select bout coverage of Brooklyn Boxing powered by Golden Boy Promotions at Barclays Center.  In addition to the live broadcasts of the fights, the station will stage a number of remote set-ups on location to provide listeners with in-depth and behind the scenes insight; and
• play-by-play of marquee Brooklyn Hoops college basketball games and tournaments, as well as highlights of the top-flight high school games in Brooklyn and the surrounding boroughs.

Additionally, custom content and web pages dedicated to the Brooklyn Nets and local basketball action will be available at cbsnewyork.com.