The National Association of Broadcasters announced Wednesday
that local radio and TV stations across America have donated airtime valued
at over $12 million for NAB's 'OK2Talk' mental health public service
announcement campaign. This includes over 106,600 airings on local TV and radio
stations.
In response to today's announcement, NAB President and CEO
Gordon Smith said, "NAB salutes the efforts of broadcasters across America to make
a real difference on the issue of mental health. As stewards of the airwaves,
local radio and television broadcasters and our network partners have a unique
megaphone and a remarkable capacity to change attitudes in a positive way.
Mental health issues are often the common thread in tragedies like the Navy
Yard shooting this week. We thank our broadcast brothers and sisters for their
support for the NAB campaign, and urge them to continue carrying these
pro-social messages that encourage a meaningful dialogue on mental
health."
The PSA campaign, launched on July 23, directs people to
OK2TALK.org, a Tumblr-based community where teens and young adults struggling
with mental health problems can share personal stories of recovery, tragedy,
struggle or hope
No comments:
Post a Comment