Goldman Sachs Explains Millennial As Shoppers

Goldman Sachs sent a report to clients Wednesday called “Millennials: Coming of Age in Retail,” according to BuzzFeed. The report describsthe generation’s “strikingly unique economic, technological, and behavioral characteristics” and how those impact brands.

Millennials, born between 1980 and 2000, are poised to increase apparel spending by 20% in the next five years, while that’s expected to drop for Generation X and Baby Boomers, analysts led by Lindsay Drucker Mann wrote.

Among findings in the report:  Millennials are more inclined to convey opinions on brands.

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