Twitter Use Rises Across US Age Groups

Differences in demographic breakdown between Twitter use vs. social use overall Social networking reached 72% of US adult web users in May 2013, according to data from the Pew Internet & American Life Project. That’s up from 67% in December 2012, and an indication that social use is still growing, rather than beginning to fall plateau.

EMarketer.com notes Twitter has driven some of this growth, with the number of Twitter users rising to 18% in May, up from 8% in November 2010, Pew found. While social use is most prominent among younger adult internet users—and this holds true for Twitter as well—the microblog’s audience has grown across all age groups.

 Between November 2010 and May 2013, the percentage of internet users on Twitter more than doubled for every adult age group except those ages 65 and older. The increase was most pronounced among those between 30 and 49 years old, who saw penetration rise 142.9%, to reach 17%. And three out of 10 millennials used Twitter in May, compared with 14% in late 2010.

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