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Friday, August 30, 2013
Marketers Eye Big New Market: Latinos
A milestone was reached this summer when Spanish language
network Univision won July sweeps in the No.1 spot for adults 18 to 49 in
broadcast or cable.
How are advertisers changing to serve this new market? John
Gallegos, CEO of Groupo Gallegos, joins WSJ’s MoneyBeat.
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