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| Kevin Spacey |
Double Oscar-winner Kevin Spacey has challenged TV channels
to give "control" to their audiences or risk losing them at his
address at the James MacTaggart Memorial Lecture at the Edinburgh Television
Festival, according to telegraph.co.uk.
The Hollywood star, whose recent foray into television --
House Of Cards -- has been a commercial and critical hit after it was released
on streaming service Netflix, said there was a danger of "thinking that
something which is working now will necessarily work a year from now".
Spacey, who gave the keynote lecture at the Edinburgh Television Festival, said: "Clearly the success
of the Netflix model -- releasing the entire season of House Of Cards at once
-- has proved one thing: the audience wants control. They want freedom. If they
want to binge -- as they've been doing on House Of Cards -- then we should let
them binge."
The actor said that way of working "demonstrated that
we have learned the lesson that the music industry didn't learn -- give people
what they want, when they want it, in the form they want it in, at a reasonable
price, and they'll more likely pay for it rather than steal it".
He said: "If you watch a TV show on your iPad is it no
longer a TV show? The device and length are irrelevant ... For kids growing up
now there's no difference watching Avatar on an iPad or watching YouTube on a
TV and watching Game Of Thrones on their computer. It's all content. It's all
story."
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