Gainesville Radio: JVC Media Adds Bubba the Love Sponge

Bubba Clem

The Bubba Army is advancing on Ocala and Gainesville; talk radio personality Bubba the Love Sponge has signed a deal to bring his morning show to JVC Media outlets WTRS MyCountry 102.3 FM in Ocala and WYGC 104.9 FM in Gainesville, JVC Media said Thursday morning.

The Gainesville Sun reports beginning Sept. 3, the Tampa-based Bubba “The Love Sponge” Clem will take over the 6 to 10 a.m. time slot held since 2007 by Bo and Dave, who shift to Kelly Wright's “Country Club” 3 to 7 p.m. time slot at the simulcast country stations. Wright takes on the 10 a.m. to 3 p.m. shift. 

Tom Bowers, who's currently in that slot, has been promoted to production director.

“We're all about making radio fun again. We think he'll make a big impact here; it'll be like having a nationally syndicated personality right here in the area.”

Bubba the Love Sponge® Show is coming to my sister station My Country FLA on September 3rd!! #BubbaArmy @BTLSRadio
— Jason Hines (@TheRoachMotel) August 16, 2013

The Ronkonkoma, N.Y.-based JVC assumed control of WTRS 102.3 and WYGC 104.9, along with sister stations WMFQ 92.9 in Ocala and WXJZ 100.9 and WBXY 99.5 in Gainesville, on June 1.

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Tom's Take: It will be interesting to see if Bubba is compatible with country radio.