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Wednesday, August 21, 2013

Coca-Cola, Pepsi Most Respected Brands

A new survey from CoreBrand, a company that researches branding and its impact on business, found that Coca-Cola and Pepsi were tied as the most-respected corporate brands in the eyes of other business people. That means they combined high recognition with very favorable views.

The top 10 were:

1. Coca-Cola
1. Pepsi
3. Hershey's
4. Harley-Davidson
5. Bayer
6. Johnson & Johnson
7. Kellogg's
8. Campbell's Soup Company
9. Colgate-Palmolive
10. Estee Lauder

On the other end of the spectrum, the companies with the least brand respect, meaning they had much less favorable views, staring from the worst, were:

Delta Air Lines
Phillip Morris
H&R Block
Denny's
Big Lots
Best Buy
JCPenney
Capital One
Rite Aid
Foot Locker

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