Coca-Cola, Pepsi Most Respected Brands

A new survey from CoreBrand, a company that researches branding and its impact on business, found that Coca-Cola and Pepsi were tied as the most-respected corporate brands in the eyes of other business people. That means they combined high recognition with very favorable views.

The top 10 were:

1. Coca-Cola

1. Pepsi

3. Hershey's

4. Harley-Davidson

5. Bayer

6. Johnson & Johnson

7. Kellogg's

8. Campbell's Soup Company

9. Colgate-Palmolive

10. Estee Lauder

On the other end of the spectrum, the companies with the least brand respect, meaning they had much less favorable views, staring from the worst, were:

Delta Air Lines

Phillip Morris

H&R Block

Denny's

Big Lots

Best Buy

JCPenney

Capital One

Rite Aid

Foot Locker