As local digital news becomes a more competitive space mobile
is becoming an increasingly important place where consumers look to get their
local news fill, according to eMarketer.com.
According to a survey from StepLeader, a mobile technology
company, more than one in four adult US smartphone owners had a news app
from a local TV station installed on their phone in 2013. Local TV news
broadcasts were still the No. 1 place for getting local news among those with
the apps, cited by 47% of respondents. The local TV station’s app came in
second, at 17%, ahead of the local TV website and the local newspaper website.
Local TV news app users skewed well-educated and affluent,
according StepLeader, as well as older—62% were between 30 and 60 years old. As
to what users sought out from their app, the top content categories cited as
most important were breaking news (40%), local news (26%) and weather (22%).
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