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Wednesday, August 28, 2013

Baton Rouge Radio: ESPN Radio Simulcast Starts

The Baton Rouge ESPN Radio station, WNXX 104.5 FM, will be simulcast on KYPY 104.9 FM beginning at 11 a.m. Wednesday.  KYPY has been programming Country Legends. 

According to theadvocate.com, the decision to begin broadcasting the signal on two stations expands the coverage area for ESPN Radio, said Gordy Rush, vice president and market manager for Guaranty Broadcasting, which owns 104.5 and 104.9 FM, both Class A FMs.

WNXX 104.5 FM 60dBU Coverage
Guaranty is the Baton Rouge affiliate for LSU sports and the New Orleans Saints, so Rush said the move made sense, with college football season kicking off this weekend and the Saints starting regular season play next week. The Tigers and Saints are key drivers to bringing in listeners. The tower for 104.5 is in Jackson, while the 104.9 radio tower is in Donaldsonville.

KYPY 104.9 FM 60dBu Coverage 

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