Arbitron: Total Line Reporting For Subscribers Only

Arbitron announced Wednesday that in 2014, it plans to make Total Line Reporting of simulcast stations available only to qualified Arbitron-subscribing radio stations in good standing.

Currently, any simulcast station in a market, regardless of subscriber status, can request Total Line Reporting.

Under the updated policy, only licensed subscribing radio stations in good standing will be eligible to combine audiences for their radio stations and Internet streams that are 100 percent simulcast on a single reporting line in Arbitron ratings reports and data services.

Non-subscribing radio stations will be reported individually and will no longer be eligible to request Total Line Reporting for 100 percent simulcasts.

Arbitron's current plans call for the updated policy to become effective with the Winter 2014 survey in Diary markets and the January 2014 report period in PPM markets.