San Diego District Attorney Bonnie Dumanis has announced that
her office has launched a radio and online crime prevention campaign aimed at
reducing the number of San Diegans who drive under the influence on the 4th of
July and the following weekend, according to scoopsandiego.com.
‘Save Lives, Don’t DUI!’ harnesses the power of two local
radio stations, KHTS Channel 933 FM and KMYI Star 94.1-FM , to reach hundreds
of thousands of San Diego
County
Historically, about half of all fatal traffic crashes on
July 4th are alcohol-related.
“By partnering with two popular radio stations, we’re
targeting our message to younger listeners who can relate to these radio
stations’ on-air personalities,” said Dumanis. “Our office prosecutes about
10,000 cases of driving under the influence every year. I hope this campaign
will get people’s attention, cause them to think twice, take a cab or arrange
for a designated driver— and maybe even save a life.”
On Monday, July 1, banner ads and pop up videos began
appearing on the stations’ websites, reminding people online not to drink and
drive over the holiday weekend. The Clear Channel stations also partnered with
a local taxi company to provide coupons for $5 off a cab ride.
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