NuVoodoo Offers Bartered RealResearch

NuVoodoo Media Services, a next generation media research and marketing company founded by veteran media research and marketing strategist, Carolyn Gilbert, has announced the rollout of its brand new national music research product, RealResearch™, the first of its kind.

RealResearch offers radio stations high quality, original research and programming intelligence—not consolidated or “rolled up” from disparate station research.

RealResearch is available to stations in all rated markets on a format exclusive basis, by Arbitron-rated MSA. NuVoodoo is launching six mainstream formats, starting with Top 40, which will be available to stations on August 1. Country will be available September 1, with additional formats rolling out through year-end.

And RealResearch is available for barter only, making it a highly attractive new tool for budget-constricted stations that seek a true competitive edge

Carolyn Gilbert

NuVoodoo RealResearch uses passive, outbound methodology conducted online 45 of every 52 weeks, tapping into national and regional databases and tens of thousands of respondents, and delivering fresh, compensated respondents every week.

NuVoodoo provides stations with Real Research data for download every Thursday via proprietary web site, through Cornerstone’s state-of-the-art Analyst Software. Programmers can hear the hooks tested, create their own custom sorts, and sort by region, as needed.

Carolyn Gilbert, CEO of NuVoodoo, said: “RealResearch offers stations a genuine solution and a real alternative to what’s out there. We couldn’t be more excited to arm our clients with the data they need to program their stations with confidence and win in their markets.”

Industry veterans Ron Hartenbaum and Deb Greenbaum’s WYM Media will be handling affiliate relations for NuVoodoo.or more information about RealResearch, contact Liz Laud at (310) 625-9753 or at liz@wymmediamanagement.com.