Chicago Radio: SBS Appoints Cesar Ruiz PD Of WLEY

Cesar Ruiz

Spanish Broadcasting System, Inc. has announced the appointment of Cesar Ruiz to Program Director of WLEY-FM "La Ley"107.9FM in Chicago, Illinois effective immediately.

Ruiz will have overall oversight and responsibility of all on-air & digital aspects of Regional Mexican format station WLEY-FM La Ley 107.9FM. Mr. Ruiz will report to Gerardo Reyes, VP of Sales SBS Chicago and MegaTV 55 KTBU-TV Houston.

"We are proud and thrilled to welcome Cesar back to the SBS family. We are sure that he will do great things here and contribute greatly to bringing La Ley higher ratings.”

"Cesar's broad knowledge and extensive experience in radio programming make him a tremendous addition to our team," said Albert Rodriguez, COO of SBS. "His expertise as the executive-in-charge of many successful programs and understanding of our audience will be a strong asset as we build on the success of our programming in Chicago."

Prior to joining SBS Chicago, he started in the radio business in 1996 as a board operator at Radio Ranchito 900 AM in Los Angeles, California, and then moved on to Ritmo 98.3FM. After a successful show at Romance 97.7FM in Bakersfield, California, he returned to Los Angeles to join the team of La "X" 97.9FM.

 


In 2007, as the first program director, he helped launch WRAZ-FM La Raza 106.3FM in Miami, FL, and eventually became part of WRMA-FM Romance 106.7FM. Recently he worked in La Raza 102.3FM and La Mega 96.5FM in Atlanta from 2009 to 2013.

Tom’s Take: Interesting to read Ruiz reports to a VP for Sales.