CEO Re-Imagines NPR as a Pandora of News

In an interview with the Wall Street Journal, Gary E Knell CEO, says NPR is trying to work on a Pandora for news. 

According to Knell that would  allow listeners to customize a playlist, available through the cloud, live.  ‘We  want to have serendipitous listening, not knowing what the next story is, but we've also got to give people the option of a la carte listening, or they will turn to other places. There would be a WNYC experience or a WAMU experience that combines the news chops of NPR covering the globe with what WNYC is doing locally, so people will continue to give money to WNYC”.

Knell,  who took the helm in 2011, also spoke of the demographics who listen to NPR,  “We're engaging a lower-age demographic. The average [radio] listener is about 53 years old. [Those who connect] on an iPhone are 37, and the average age of the engager on NPR Music is 28 years old.”