The tech giant, per the New York Times, is expected to enter
the Internet radio space as early as next week, taking on established players
like Spotify and Pandora. And according to a survey of 1,000 Internet radio
users, it could be a big opportunity for Apple.
According to David Taintor at adage.com, the study was conducted by GroupM Next and it found that 34 percent
of respondents would switch from their current Internet radio provider to
Apple, without even seeing the product. Forty-nine percent said they would at
least be interested in checking out Apple's service.
"Consumers express faith in a product experience that
steps outside of Apple's mainstream product offering, based on brand name
alone," wrote Jesse Wolfersberger, director of consumer insights at GroupM
Next. "And for that, Apple has the competition to thank—Pandora, iHeartRadio,
Spotify and others—for delivering a marketplace and services that have gained
adoption the world over."
Apple's offering is expected to be free and ad-supported, according to the Times, similar to Pandora, Spotify and others (though Spotify also has a paid subscription product).
Apple's offering is expected to be free and ad-supported, according to the Times, similar to Pandora, Spotify and others (though Spotify also has a paid subscription product).
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