Rural Radio To Launch On SiriusXM

Rural Radio To Launch On SiriusXM Radio and Rural Radio LLC have announced the creation of Rural Radio Radio, a 24/7 channel devoted to providing a wide variety of programming for and about rural American life, the western lifestyle and agribusiness interests.

Rural Radio, channel 80, will give SiriusXM listeners all over America, whether driving a tractor cab equipped with satellite radio or driving in city commuter traffic, an unprecedented connection to the rural community. Rural Radio will broadcast original programming for rural audiences exclusively for SiriusXM that spans commodity market reporting, lifestyle programming, original and classic entertainment, and western sports, such as rodeo and bull riding.

Rural Radio launches July 15, and there will be an official launch celebration August 3, with an all-day event to be held at the finish line of the Indianapolis Motor Speedway, which will include an attempt to set the Guinness World Record for a Parade of Pickup Trucks on the historic track, with all their radios tuned to SiriusXM channel 80.

Rural Radio's broadcast operations will be based in Nashville, Tennessee.