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| Drew Larner |
Rdio Inc. Chief Executive Officer Drew Larner is leading a
search for a new CEO to expand efforts to sell combined music and video
subscriptions to the streaming entertainment service.
After a transition period, Larner, who has been CEO of San
Francisco-based Rdio since 2009, will stay on as executive chairman, he told
Bloomberg.
Rdio, which offers music subscriptions and started a video
service in April, needs a leader with experience expanding startups to a broad
base, Larner said.
Since closely held Rdio began a U.S. advertising campaign at the
end of 2012, there has been an eightfold increase in the number of new users of
Rdio’s music service, he said, declining to provide specific figures.
“Momentum from last year has been tremendous,” Larner said.
“The best person to take this to the next level, it’s probably someone with a
different skill set. I’m a business guy and a deal guy. The next stage of the
company is about building an enormous user and subscription base, and there are
people out there better at that than I am.”
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