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Monday, June 10, 2013

Monterey Radio: KRXA Talk Going Online Only

KRXA 540 AM, the Sand City, CA-based talk radio station that has been the voice of liberal politics on the Central Coast since 2005, will take its lineup to an Internet-only format this summer.

Hal Ginsberg, owner and general manager of KRXA, told the Monterey Herald he has sold the AM 540 dial position to Southern California-based El Sembrador, which will air Spanish-language Catholic programming. The change is expected to happen in late June or early July, pending approval of the license transfer by the Federal Communications Commission, he said.

Ginsberg said most of his radio lineup — nationally syndicated hosts like Randi Rhodes and Ed Schultz, and local shows like "The Morning Show," which he hosts weekdays from 6 to 9 a.m. — will begin airing exclusively at www.radiomonterey.com.


"I think it was the right time. I wouldn't say I had to do that much soul-searching; I've been exploring this for a while," Ginsberg said. "I had been approached on other occasions with offers to sell, but either the amount being offered wasn't sufficient or I still saw potential for big growth.

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