KRXA 540 AM, the Sand City, CA-based talk radio station that
has been the voice of liberal politics on the Central Coast
Hal Ginsberg, owner and general manager of KRXA, told the
Monterey Herald he has sold the AM 540 dial position to Southern
California-based El Sembrador, which will air Spanish-language Catholic
programming. The change is expected to happen in late June or early July,
pending approval of the license transfer by the Federal Communications
Commission, he said.
Ginsberg said most of his radio lineup — nationally
syndicated hosts like Randi Rhodes and Ed Schultz, and local shows like
"The Morning Show," which he hosts weekdays from 6 to 9 a.m. — will
begin airing exclusively at www.radiomonterey.com.
"I think it was the right time. I wouldn't say I had to
do that much soul-searching; I've been exploring this for a while,"
Ginsberg said. "I had been approached on other occasions with offers to
sell, but either the amount being offered wasn't sufficient or I still saw
potential for big growth.
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