Clear Channel Launches ‘Stripes’ Initiative

Clear Channel has announced the launch of iHeartRadio’s Show Your Stripes, a company-wide community service initiative to address the issue of unemployment among U.S. military veterans and encourage businesses to hire skilled veterans.

Clear Channel will spend more than $75 million in radio, digital and out-of-home resources to highlight the skills brought back by returning servicemen and women and their value to employers in the workplace.

iHeartRadio’s Show Your Stripes – with the tagline “Hire Smart – Hire Vets” – is a long-term effort to help guide veterans back into civilian life by highlighting their valuable training and experience. It will include radio, digital and out-of-home public service announcements (PSAs) from the biggest names in entertainment and pop culture that will reach Clear Channel Media and Entertainment’s 243 million monthly U.S. listeners, the 60 million unique monthly visitors reached via its digital platforms and the 141 million people reached by Clear Channel Outdoor’s out-of-home advertising every month.

To help deliver the message that hiring skilled veterans is a smart decision for businesses, iHeartRadio’s Show Your Stripes will engage iconic legends in music and pop culture. To launch the campaign, artists across all music and entertainment genres, including Elton John, John Legend, Kelly Clarkson, Carrie Underwood, Brad Paisley, Ryan Seacrest, Mario Lopez, Trace Adkins and LL Cool J have recorded a series of PSAs that showcase stories from veterans who have successfully found jobs.