7Digital To Power Internet Radio Services

The Internet radio market is about to get more crowded. According to Billboard, 7digital announced Thursday a new streaming radio solution that will help smaller services better compete with names like Pandora, Clear Channel and Apple.

The service provides an enhanced API and capabilities that allow companies to launch their own DMCA-compliant Internet radio service in the United States. 7digital partners -- from music startups to brands -- will have access to the company's entire catalog of over 23 million tracks. 7digital will handle the reporting of digital performance royalties to SoundExchange.

Vickie Nauman, 7digital President - North America, says the company chose to create a radio solution after receiving requests to help powering the backend of a DMCA-compliant radio service.

With Pandora going mainstream, iHeartRadio grabbing a large share of the U.S. Internet market and Apple about to launch its own radio service, the company saw a need for a solution aimed at smaller companies.

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