Study Sez 50% of 18-24ers Read Newspaper Content

The vast majority of U.S. adults read newspaper media content across a range of technology platforms, including 59% of Americans ages 18-24, the youngest cohort of adults, that many are skeptical that they ever think about newspaper content.

Media Post reports the observation is from an analysis of the newest data on media usage from Scarborough Research, conducted by researchers at the Newspaper Association of America.

69% of Americans, more than 164 million adults in the United States, access newspaper media content in print or online during a typical week or on mobile devices during a typical month. And, according to the available monthly data, nearly 34 million adults accessed content from newspaper sources on tablets and smartphones in a typical month, an increase in mobile audience of 58% from the same period a year earlier.

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